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Winning Global Markets

- How Businesses Invest and Prosper in the World's High-Growth Cities

Om Winning Global Markets

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781118893814
  • Format:
  • Inbunden
  • Sidor:
  • 288
  • Utgiven:
  • 7 Oktober 2014
  • Mått:
  • 157x237x25 mm.
  • Vikt:
  • 486 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Oktober 2024

Beskrivning av Winning Global Markets

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

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