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A Stakeholder Approach to Corporate Social Responsibility

av Philip Kotler
A Stakeholder Approach to Corporate Social Responsibility av Philip Kotler
Om A Stakeholder Approach to Corporate Social Responsibility

According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. Th

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032836843
  • Format:
  • Häftad
  • Sidor:
  • 458
  • Utgiven:
  • 24 Juni 2024
  • Mått:
  • 174x246x0 mm.
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Om Philip Kotler

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Beskrivning av A Stakeholder Approach to Corporate Social Responsibility

According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. Th

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