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  5. A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

av Jim Blythe

del av Very Short, Fairly Interesting & Cheap Books-serien

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing av Jim Blythe
Om A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781412930871
  • Format:
  • Inbunden
  • Sidor:
  • 160
  • Utgiven:
  • 23 Oktober 2006
  • Mått:
  • 129x198x15 mm.
  • Vikt:
  • 268 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Juli 2024

Om Jim Blythe

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Beskrivning av A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

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