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Alcohol Advertising and Young People's Drinking

- Representation, Reception and Regulation

av B. Gunter
Alcohol Advertising and Young People's Drinking av B. Gunter
Om Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781349314959
  • Format:
  • Häftad
  • Sidor:
  • 241
  • Utgiven:
  • 1 Januari 2010
  • Utgåva:
  • 12010
  • Mått:
  • 152x229x0 mm.
  • Vikt:
  • 374 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11 Juni 2024

Om B. Gunter

Se alla böcker av B. Gunter

Beskrivning av Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

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