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Analytic Activism

- Digital Listening and the New Political Strategy

Om Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780190266127
  • Format:
  • Inbunden
  • Sidor:
  • 222
  • Utgiven:
  • 12. januari 2017
  • Mått:
  • 239x160x20 mm.
  • Vikt:
  • 522 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

Användarnas betyg av Analytic Activism



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