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Artificial Intelligence for Marketing Management

av Park Thaichon

del av Routledge Studies in Marketing-serien

Artificial Intelligence for Marketing Management av Park Thaichon
Om Artificial Intelligence for Marketing Management

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032248486
  • Format:
  • Inbunden
  • Sidor:
  • 206
  • Utgiven:
  • 10. november 2022
  • Mått:
  • 156x14x234 mm.
  • Vikt:
  • 485 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Om Park Thaichon

Se alla böcker av Park Thaichon

Beskrivning av Artificial Intelligence for Marketing Management

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

Användarnas betyg av Artificial Intelligence for Marketing Management



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