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  5. As Heard on TV: Popular Music in Advertising

As Heard on TV: Popular Music in Advertising

av Bethany Klein

del av Ashgate Popular and Folk Music Series-serien

As Heard on TV: Popular Music in Advertising av Bethany Klein
Om As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780754666653
  • Format:
  • Inbunden
  • Sidor:
  • 178
  • Utgiven:
  • 25. mars 2009
  • Mått:
  • 156x234x11 mm.
  • Vikt:
  • 490 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 25. november 2024

Om Bethany Klein

Se alla böcker av Bethany Klein

Beskrivning av As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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