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  5. As Heard on TV: Popular Music in Advertising

As Heard on TV: Popular Music in Advertising

av Bethany Klein

del av Ashgate Popular and Folk Music Series-serien

As Heard on TV: Popular Music in Advertising av Bethany Klein
Om As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and advertising creatives, this book considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781409407645
  • Format:
  • Häftad
  • Sidor:
  • 178
  • Utgiven:
  • 28. april 2010
  • Mått:
  • 155x233x12 mm.
  • Vikt:
  • 356 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 24. december 2024
Förlängd ångerrätt till 31. januari 2025

Om Bethany Klein

Se alla böcker av Bethany Klein

Beskrivning av As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians, and advertising creatives, this book considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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