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Authorship as Promotional Discourse in the Screen Industries

- Selling Genius

Om Authorship as Promotional Discourse in the Screen Industries

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367356514
  • Format:
  • Inbunden
  • Sidor:
  • 196
  • Utgiven:
  • 2. juli 2020
  • Mått:
  • 242x160x20 mm.
  • Vikt:
  • 458 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 10. december 2024

Beskrivning av Authorship as Promotional Discourse in the Screen Industries

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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