Marknadsföring

Revised edition of the authors' Brand management, 2016.

Intermediate user level

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

Revised edition of the author's Sponsorship in marketing, 2014.

Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.

Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.

In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, order to cash, and sales and operations planning. For each of these topics, the content of this book is a balance of theory, practical tips, and useful tools, keeping in mind not only the "e;what,"e; but also the "e;how"e; of the implementation. The reader will learn how to map sales channels, assess a customer base, design a sales strategy, build a sales scorecard, and organize a sales team's frontline and back ofi ce. The book also covers how to structure trade category plans, customer business plans, and customer negotiation plans and how to optimize the sales team's contribution to the company's key fundamental processes. It concludes with an overview of the future challenges of sales management.

Marketers and leaders recognise that developing an authentic purpose helps to build a strongerbrand that attracts followers and collaborators, rather than just customers and consumers.In a world that needs solutions, people increasingly look towards businesses and their brandsto help solve society's problems.In Australia's first book on cause marketing, readers will discover:*; Why doing good is good for business*; The science behind cause marketing*; Fourteen real-life examples of world-class cause marketing strategies from Pampers,Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more*; A simple six-step methodology to develop and implement a powerful and authenticcause marketing approach for your brand.

Learn everything you ever needed to know about starting and running your own B&B and pursuing your dream job! Revised and updated 4th edition.

Start a successful online business and be your own boss! Being an online entrepreneur means more than just building a website and this book breaks down everything you need to know to be successful.

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers.