Marknadsföring

In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the challenging world of sales. Unlike traditional manuals fixated on skillsets, this book delves into the overlooked realm of mental and emotional tools, fostering a healthy and high-performing mindset essential for getting results and developing a career in sales. The author addresses unspoken challenges in sales, offering essential insights, stories and tools to unlock full potential in mind management and nurture success. From overcoming limiting beliefs and reframing stress to building resilience, leveraging imposter syndrome and combating burnout-the silent sales killer - the book stands as a go-to resource for any salesperson. In fact, Sales Psyche is more than a guide - it's a comprehensive resource for any salesperson wanting to build a successful and sustainable career.

A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.

Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

Across the social sciences and even in philosophy, trust is most often characterized in terms of expectations and probabilities. This book defends an alternative conception of trust as a moral phenomenon.

Use this textbook to understand the psychological underpinning of the various challenge marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this textbook.

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.

First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry.

While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book will interest scholars of media, journalism, communication, social media and culture.

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

Unlike its status as one of the most developed economies in the world, Korea still suffers from backward struggle between the state and family firms over property rights and family successions issues. This book spells out current governance problems within the chaebol, state reform policies and success and failures of the reforms.

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

In this book, the resilience of business models and ecosystems is analysed aiming to investigate further the specifics of the relevant processes securing resilience and its outcomes. The resilience of business models and ecosystems is scrutinised as a credible way for enhancing the predispositions of firm's survivability.

This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role.

This book pulls together work from experts around the world in a variety of key disciplines such as law, management, and business ethics. It provides an all-inclusive resource, specifying everything key in the development and maintenance of a strong compliance and legal risk management culture.

The book carefully addresses and simplifies the issue of integrity in Halal logistics and supply chain. It gathers findings to shed light of current issues, developments and future trends on the theory and practice of Halal in the logistics sector.

This book provides a detailed insight into the current state of journalism and its future challenges. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers in journalism and communication studies.

Through introspection, through celebrating successes and learning from failures (retrospection) and through looking forward (prospection), this book aims to inspire a future of management education and leadership development that demonstrates its relevance to sustainable development.

This book contributes to the literature on organized crime by providing a detailed account of the various nuances of what happens when criminal organizations misuse or infilltrate legitimate businesses, and sheds light on the important role the private sector can play to fight back.

Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.

This book explores the complex legal, cultural, economic and human rights issues associated with development-induced displacement and resettlement in Vietnam. It presents new paradigms and practises that place affected households at the centre of project planning and implementation to fully address the needs of the most vulnerable.