Marknadsföring

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies.

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today.

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

Affect in Organization and Management asks how affect theory understands everyday working lives through embodied, social and political practice. Discussing a range of dimensions and perspectives on affect, the book considers how subjects are formed through their connections with others, both human and non- or more-than-human.

Dark Sides of the Startup Nation sheds light onto the problematic and sometimes contradictory myth that entrepreneurship is meritocratic and that neoliberal capitalism provides everyone with equal opportunities to succeed.

Digitales Verkaufen bietet Ihnen jede Menge neuer Chancen. Entwickeln Sie ein neues Mindset und eine erfolgreiche Vertriebsstrategie. Nutzen Sie zusätzliche Vertriebskanäle sowie neue Formen der Kommunikation mit Ihren Kunden. Wie Sie die digitale Klaviatur sicher spielen, Ihre Kunden auf virtuellem Weg ansprechen und digitale Verkaufsabschlüsse erreichen, verraten Ihnen die beiden Verkaufsexperten Oliver Büchel und Matthias Schäfer in ihrem Buch. Sie werden Ihre Kunden digital in den Mittelpunkt rücken und Ihre Produkte oder Dienstleistungen bei Ihrer Zielgruppe noch besser platzieren können.

Rejecting 'one size fits all' approaches, and mindful of different understandings of the term, Partnership and Transformation argues that partnership must be understood in relation to specific contexts and the added value it may offer for individuals, organisations and wider society.

This book examines returns on experience and managerial practices to generate deeper collaboration, intensify co-creation, support start-ups and established companies to explore, develop and accelerate their projects thanks to open labs (living labs, fab labs, coworking spaces, "third spaces", etc).

This book is a comprehensive study that deals with the subject of collaboration with suppliers, considering the CSR guidelines. It presents new research about suppliers, their importance in supply chains, and in the context of social responsibility and acts as a new source of content that fills the gap in this area.

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

This book is a unique "`go-to" guide for all managers who should be looking at collaboration with other organizations as a new way to attain outstanding results that would not be achieved on their own. Currently, there is nothing of this nature on the market.

Shows how to plan for - and avoid - service interruptions through disasters large and small. This book covers how to deal with things from power outages to major hurricanes to unexpected peaks in inbound call volume that might threaten to swamp call-takers.

Embark on a transformative journey with Sasha Sweder, entrepreneur and inspirational leader, in her compelling book, "This Doesn't Make Me An Expert." Through candid storytelling and motivational insights, Sasha Sweder shares her quest to break free from societal expectations and embrace the power of reinvention while building a sales team. Join her as she guides you through the essential chapters, encouraging resilience and self-discovery.This book is more than a leadership or sales guide; it's an invitation to break free from limitations, nurture meaningful relationships, and unlock your true potential. Immerse yourself in Sasha Sweder's unique narrative that transcends traditional leadership stories and offers a path to personal and professional empowerment. Sasha Sweder imparts a sense of empowerment, urging readers to proclaim, "I can do this, I will do this. I just did this."

Discover a proven, easy-to-follow system to escape agency founder-led sales!"Anyone, Not Everyone" provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides readers through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.No fluff, no BS... just straightforward and effective tactics that will transform your agency.The techniques you're about to learn are the same ones that have helped hundreds of founders at successful agencies scale their businesses, create more freedom, and dominate their market.In this step-by-step guide, you'll learn: Deep Specialization Strategy: Unlike the vague advice to "niche down," Deep Specialization is a highly strategic, methodical process transforming agencies from Founder-led to Business-led. The Power of Specialization: How specializing in a vertical market can lead to faster growth and higher client retention rates.Identification of Vertical Markets: Process to identify and choose the right vertical for your agency's specialization.Sales and Marketing for Vertical Markets: Best practices and strategies tailored for specific verticals to attract your best-fit clients.Effective Positioning & Messaging: How to communicate your specialized agency's value proposition effectively to your target vertical.Resource and Hiring Strategies: The in-house or outsourced team resources you'll need and where to find them quickly.Real-life Success Stories: Concrete examples to illustrate the benefits and practical application of the Deep Specialization strategy.Filled with exercises and examples from agency owners who have used this strategy, the book offers pragmatic advice on how to apply this strategy to your agency.Are you ready to unleash the power of Deep Specialization?Go ahead and grab your copy of Anyone, Not Everyone now to get started today!

Are you tired of feeling like your Instagram profile is stuck in neutral while others zoom past with thousands of followers?Look no further than "InstaBoost: The Complete Guide to Increase Your Instagram Followers." Packed with actionable strategies and insider tips, this book is your ticket to transforming your Instagram presence from ordinary to extraordinary.In a world where social media success is measured in likes and follows, "InstaBoost" is your roadmap to achieving your Instagram goals. Whether you're a budding influencer, a small business owner, or just someone who wants to make a splash on social media, this book has something for you.Inside "InstaBoost," you'll discover: The Secrets of the Instagram Algorithm: Unlock the mysteries of the Instagram algorithm and learn how to work with it, not against it, to increase your visibility and reach a wider audience.Crafting Compelling Content: From stunning photos to engaging captions, learn how to create content that stops scrollers in their tracks and compels them to hit that follow button.Strategic Hashtagging: Master the art of hashtagging and discover how to use hashtags strategically to increase your discoverability and attract your target audience.Building Authentic Connections: Learn the importance of building genuine connections with your audience and engaging with them in meaningful ways that keep them coming back for more.Collaborations and Partnerships: Explore the power of collaborations and partnerships to expand your reach and tap into new audiences that you never thought possible.Tracking Your Progress: Utilize analytics tools and metrics to track your progress and adjust your strategy as needed to continue growing your Instagram following.Advanced Techniques for Rapid Growth: Delve into advanced techniques and strategies that will take your Instagram game to the next level and propel your follower count to new heights.Don't let another day go by feeling stuck and frustrated with your Instagram growth. With "InstaBoost" as your guide, you'll have everything you need to unleash your Instagram potential and watch your follower count soar. Get ready to transform your Instagram profile and become the influencer you were always meant to be.

Empower Your Entrepreneurial Spirit: Uncover the Steps to Financial Freedom in Twelve Months, Rise Above the Myths and Build a Successful Network Marketing Business.The Call of Aspiring Entrepreneurs: You, yearning to break the chains of conventional employment, are welcomed herein. If your vision aligns with mentorship, community tenets, and the urge for self-evolution, consider this book your clarion call.Prepare to acquire a potent mix of network marketing industry insights, crucial success faculties, and a tailor-made blueprint chiseled for your financial ascendancy.Stand Out with These Beaconing Lights: Myth dispelling clarity on the roadway to multi-level marketing triumphUnwavering dedication to ethical practice and crystal clear transparencyFocused cultivation of winning mindset, decisive goal-mapping, and seamless executionAn arsenal of pragmatic strategies for nurturing bonds and pioneering a trailblazing teamTransform Strategy into Triumph: With a trove of actionable tips, thought-provoking exercises, and authentic success tales, "Pyramid Ascendants" carves a bespoke route straight to the zenith of your network marketing business aspirations.Begin Your Assent to the Apex Step forward into a realm of financial mastery: Embrace the ascent to network marketing mastery and secure your copy of "Pyramid Ascendants" today. The path to your success story begins with this cornerstone decision.Become a Pioneer Among Enterprising Voyagers: Merge with a legion of intrepid entrepreneurs sculpting their futures through MLM. "Pyramid Ascendants" awaits to escort you into a domain of financial abundance.Revel in The Highlights of Your Journey: Spark the flame that ignites MLM successCultivate an unshakeable, ethical mindsetBecome an adept in the fine art of product and relationship masteryGracefully elevate through the MLM levants toward fiscal sovereigntyA Beacon of Untapped Potential: Envision unlocking a reservoir of latent entrepreneurial prowess with "Pyramid Ascendants." Embark on your quest to secure the MLM acumen you seek, and don't look back.

You are in a small business and are confused about what marketing really means.Is it just advertising? (spoiler alert: no it's not)Does it need to cost a lot of money? (spoiler alert: no it doesn't)Isn't it for big companies only? (spoiler alert: NO, definitely not!)Thrive, Not Just Survive is for any small business wanting to improve marketing results without breaking the bank - everything you do should have a positive return.If you're asking yourself questions like: How do I grow my business in economically turbulent times?Where can I get no nonsense advice without jargon for jargon's sakes?How do I ensure that I am maximising every penny of my marketing spend?Where should I prioritise my time?Then Thrive, Not Just Survive will answer all those questions and many more for you