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Personal Branding in the Knowledge Economy

Om Personal Branding in the Knowledge Economy

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032013381
  • Format:
  • Häftad
  • Sidor:
  • 168
  • Utgiven:
  • 27. maj 2024
  • Mått:
  • 152x229x0 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Beskrivning av Personal Branding in the Knowledge Economy

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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