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Böcker i CABI Tourism Texts-serien

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  •  
    576,-

    Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management.

  • av Stephen (University of Guelph Smith
    656,-

    Training in research methods is increasingly important for students of tourism, so this book covers everything a student needs to know. Full of practical advice, it uses real-world examples and focus boxes to help train the next generation of researchers, covering questionnaire design, sample selection, analytical tools and more.

  • av UK) Williams, UK) Sutton, UK) Buswell, m.fl.
    620,-

    This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and techniques in the leisure and tourism industry and is fully illustrated with case-studies.

  •  
    610,-

    A new edition of a proven textbook, this title covers the measurement of variables, questionnaire design, evaluation methods, writing proposals, cross-cultural research, and the use of new technologies. With pedagogical features throughout, it introduces students to the vital skills they will need to succeed.

  • av A. J. Veal
    656 - 1 346,-

    A multi-disciplinary approach to policy-making and planning in the leisure, sport and tourism sectors, this book provides an introduction for students. It examines theoretical issues underpinning public sector policy making, debates around the role of the state versus market, and models of organisational decision-making.

  • - Integrating Food, Travel and Terroir
    av Erica (Meridies Croce
    610,-

    This established textbook provides practical suggestions and guidelines for establishing a food-related tourism destination. It discusses the environment, the food tourist, supply issues, marketing and best practice strategies and includes global case studies and pedagogical features for students of tourism and leisure subjects.

  •  
    656,-

    Linking strategic thinking with action for the management of tourism, this book evaluates global trends, analyses environmental impact and reviews the major factors affecting international tourism management. Now in its third edition, this well-established resource includes extra pedagogy such as learning objectives, questions and case studies.

  • - Towards Best Practice
     
    1 386,-

    Following on from The Entertainment Industry: An Introduction, this book takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, reflecting the knowledge students will need for entertainment management.

  • - Towards a Sustainable Future
     
    620,-

    This text provides an innovative approach to the pedagogy of contemporary planning processes within different cultural contexts. It has a multi-disciplinary approach and through the inclusion of international case studies, considers how intelligent design has enabled disabled residents and visitors to have access to spaces and facilities.

  •  
    656,-

    This book introduces students to facilities planning for tourism, hospitality and events. Covering subjects such as sustainable planning and environmental management, it considers the planning, development and management of facilities operations from key perspectives, drawing upon experts in the design, management and development of facilities.

  • av Sven (Hochschule Harz - University of Applied Sciences Gross
    576,-

    Transport is an inherent part of tourism, and this book provides the information to gain a comprehensive understanding of transportation markets. Air, ground and marine transportation are covered, including definitions, historical development and institutional frameworks. Case studies, learning objectives and study questions are also provided.

  • - Towards Best Practice
     
    656,-

    Following on from The Entertainment Industry: An Introduction, this book takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, reflecting the knowledge students will need for entertainment management.

  • - Management, Marketing and Sustainability
     
    1 490,-

    Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.

  • - Management, Marketing and Sustainability
     
    656,-

    Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.

  • - Principles and Practices
    av Ralf (Formerly Griffith University Buckley
    516,-

    Focussing on fundamental ecotourism concepts, this broad-based textbook provides a basis for studies into environment-based tourism. It covers key topics such as the management, economics and potential environmental impacts both positive and negative of this popular and growing sector.

  • av Stuart Moss
    571,99

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