Marknadens största urval
Snabb leverans
Om Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9780470844236
  • Format:
  • Inbunden
  • Sidor:
  • 168
  • Utgiven:
  • 22. april 2002
  • Mått:
  • 174x255x22 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. november 2024

Beskrivning av Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

Användarnas betyg av Brand Assets



Hitta liknande böcker
Boken Brand Assets finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.