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Brand Building and Marketing in Key Emerging Markets

- A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil

Om Brand Building and Marketing in Key Emerging Markets

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783319194813
  • Format:
  • Inbunden
  • Sidor:
  • 405
  • Utgiven:
  • 19. oktober 2015
  • Utgåva:
  • 12015
  • Mått:
  • 243x167x27 mm.
  • Vikt:
  • 772 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Brand Building and Marketing in Key Emerging Markets

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

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