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Brand Building and Marketing in Key Emerging Markets

- A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil

Om Brand Building and Marketing in Key Emerging Markets

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783319367699
  • Format:
  • Häftad
  • Sidor:
  • 405
  • Utgiven:
  • 23. augusti 2016
  • Utgåva:
  • 12015
  • Mått:
  • 155x235x0 mm.
  • Vikt:
  • 6438 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Brand Building and Marketing in Key Emerging Markets

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

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