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Brand NFL

- Making and Selling America's Favorite Sport

av Michael Oriard
Brand NFL av Michael Oriard
Om Brand NFL

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780807871560
  • Format:
  • Häftad
  • Sidor:
  • 344
  • Utgiven:
  • 12. september 2010
  • Utgåva:
  • 2
  • Mått:
  • 156x235x21 mm.
  • Vikt:
  • 503 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om Michael Oriard

Se alla böcker av Michael Oriard

Beskrivning av Brand NFL

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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