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Campaigning for Hearts and Minds

- How Emotional Appeals in Political Ads Work

av Ted Brader

del av Studies in Communication, Media & Public Opinion-serien

del av Studies in Communication, Media, and Public Opinion (CHUP)-serien

del av Studies in Communication, Media, and Public Opinion-serien

Campaigning for Hearts and Minds av Ted Brader
Om Campaigning for Hearts and Minds

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780226069890
  • Format:
  • Häftad
  • Sidor:
  • 280
  • Utgiven:
  • 1. januari 2006
  • Mått:
  • 151x228x20 mm.
  • Vikt:
  • 428 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 2. december 2024

Om Ted Brader

Se alla böcker av Ted Brader

Beskrivning av Campaigning for Hearts and Minds

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

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