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Case Studies in Sport Marketing

Om Case Studies in Sport Marketing

This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781940067001
  • Format:
  • Häftad
  • Sidor:
  • 205
  • Utgiven:
  • 1. september 2016
  • Mått:
  • 253x178x13 mm.
  • Vikt:
  • 374 g.
  Fri leverans
Leveranstid: Okänt - saknas för närvarande

Beskrivning av Case Studies in Sport Marketing

This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

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