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Consumer Psychology for Marketing

Om Consumer Psychology for Marketing

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781861523716
  • Format:
  • Häftad
  • Sidor:
  • 260
  • Utgiven:
  • 25. juni 1998
  • Utgåva:
  • 2
  • Mått:
  • 188x245x17 mm.
  • Vikt:
  • 592 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Consumer Psychology for Marketing

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

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