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Corporate Culture and Globalization

av Yi Zhu
Om Corporate Culture and Globalization

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032304434
  • Format:
  • Inbunden
  • Sidor:
  • 176
  • Utgiven:
  • 10 Mars 2023
  • Mått:
  • 156x11x234 mm.
  • Vikt:
  • 417 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Oktober 2024

Beskrivning av Corporate Culture and Globalization

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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