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Customer Relationship Management

- A Global Perspective

Om Customer Relationship Management

Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780754671565
  • Format:
  • Inbunden
  • Sidor:
  • 216
  • Utgiven:
  • 28. april 2008
  • Mått:
  • 165x240x18 mm.
  • Vikt:
  • 532 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Beskrivning av Customer Relationship Management

Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

Användarnas betyg av Customer Relationship Management



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