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Customer Relationship Management

Om Customer Relationship Management

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032838021
  • Format:
  • Häftad
  • Sidor:
  • 214
  • Utgiven:
  • 24. juni 2024
  • Mått:
  • 155x233x14 mm.
  • Vikt:
  • 338 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 25. november 2024

Beskrivning av Customer Relationship Management

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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