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Customer Relationship Management

- Organizational and Technological Perspectives

Om Customer Relationship Management

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783540440017
  • Format:
  • Inbunden
  • Sidor:
  • 172
  • Utgiven:
  • 19. mars 2003
  • Utgåva:
  • 2003
  • Mått:
  • 155x235x12 mm.
  • Vikt:
  • 980 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Customer Relationship Management

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

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