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Data Analytics in Marketing, Entrepreneurship, and Innovation

av Mounir Kehal

del av Data Analytics Applications-serien

Data Analytics in Marketing, Entrepreneurship, and Innovation av Mounir Kehal
Om Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367697648
  • Format:
  • Häftad
  • Sidor:
  • 182
  • Utgiven:
  • 25 September 2023
  • Mått:
  • 156x10x234 mm.
  • Vikt:
  • 277 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 4 Juni 2024

Om Mounir Kehal

Se alla böcker av Mounir Kehal

Beskrivning av Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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