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  5. Digital Channels and Social Media Management in Luxury Markets

Digital Channels and Social Media Management in Luxury Markets

av Fabrizio Mosca

del av Routledge-Giappichelli Studies in Business and Management-serien

Digital Channels and Social Media Management in Luxury Markets av Fabrizio Mosca
Om Digital Channels and Social Media Management in Luxury Markets

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribu

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367890667
  • Format:
  • Häftad
  • Sidor:
  • 200
  • Utgiven:
  • 14 April 2020
  • Mått:
  • 235x155x12 mm.
  • Vikt:
  • 340 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 25 Juli 2024

Om Fabrizio Mosca

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This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribu

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