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Digital Disruption in Marketing and Communications

- A Strategic and Organizational Approach

Om Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367196295
  • Format:
  • Inbunden
  • Sidor:
  • 230
  • Utgiven:
  • 17. oktober 2019
  • Mått:
  • 242x162x15 mm.
  • Vikt:
  • 514 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 29. januari 2025

Beskrivning av Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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