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European Consumers in the Digital Era

Om European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032204611
  • Format:
  • Inbunden
  • Sidor:
  • 200
  • Utgiven:
  • 18. oktober 2022
  • Mått:
  • 156x14x234 mm.
  • Vikt:
  • 481 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Beskrivning av European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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