First We Surf, Then We Eat

Extensive national publicity campaignAuthor is very connected in the surf world and is working on events in Southern and Northern California, New York, Hawaii, and moreOutside publicist with expertise in cookbooks and lifestyle has been retained to get television, radio, and print coverageBroad coverage in the surf media and in regional California and Hawaii media expectedBook is as much an aspirational lifestyle book as a cookbook and surf-themed travel book, so excellent gift potentialExtensive color photography of food, destinations, and surfThis is first real surf-themed cookbook produced in AmericaPotential to sell well internationally in English-speaking areas, including Australia, the Caribbean, and the South Pacific (Tahiti, Guam, etc.)Author is expanding his Instagram portfolio with the help of well-known professional surfers and surf photographersRecipes in the book from such surf stars as Bethany Hamilton and Rell Sunn, and personal stories involving such legendary surfers as Miki Dora, Dale Velzy, and Gerry Lopez