Böcker av Dr Heather (De Montfort University Savigny

Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and its impact upon democracy.

Markets are no longer simply the mechanisms which governments regulate, but are the arena in which various political activities are undertaken. This book provides an examination and comprehensive critique of the contemporary use of marketing in British politics.

A new type of introduction to Politics and International Relations that examines how, why and what we study. Systematic and accessible in its approach, it introduces the analytical toolkits needed to study Politics and IR. The book takes a fully integrated approach to domestic and global politics, incorporating real-world case studies throughout.