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Chiew Kin Quah draws on years of academic and professional experience to provide an account of translation technology, its applications and capabilities. Major developments from North America, Europe and Asia are described, including developments in uses and users of the technology.

Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

As the global investment banking business enters its third year of lower revenues following the peak year of 2000, Bank management must address a host of issues: Business mix, Cost Management Risk, aligning interests of professionals with stockholders and attracting and leading a unique team of professionals.

Performing Transversally expands on Bryan Reynolds' controversial transversal theory in exciting ways while offering groundbreaking analyses of Shakespeare's plays - Hamlet , Othello , Macbeth , Taming of the Shrew , Titus Andronicus , Henry V , The Tempest , and Coriolanus - and textual, filmic, and theatrical adaptations of them.

No subject in medieval history is changing as rapidly as crusade studies. Particular attention is paid to the key role played by St.Bernard and the Cistercians in this crusade and their relations with the Military Orders. The Volume contains unparalleled bibliography, listing over 700 primary and secondary sources.

This collection interrogates the interaction between new technologies and performance practice, linking the sensuous contact that must exist between the physical and virtual, together with the resultant corporeal transformation. It features writings from international contributors who specialize in digital art and performance practices.

This book offers a new history and theory of modern celebrity. It argues that celebrity is a cultural apparatus that emerged in response to the Romantic industrialization of print and culture. It investigates the often strained interactions of artistic endeavour and commercial enterprise, and the place of celebrity culture in history of the self.

Paul Cooke looks at Hollywood's interaction with national and transnational cinemas, from German Expressionism to Bollywood and Chinese film. While Hollywood has had a huge impact on the medium - doing all the talking in the 'dialogue' - world cinema's economic, aesthetic and political relationship with Hollywood is of profound importance.

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

This book presents the findings of the Japanese Multinational Enterprise Study Group and offers the 'Application-adaptation' framework as a means of measuring the degree to which Japanese parent systems are transferred to the subsidiary. It proposes this as a model for assessing the transferability of systems in any multinational enterprise.

Eleven essays invite us to rethink not only what constitutes an environment but also where the environment ends and selfhood begins. The essays examine the dynamic and varied mediations early modern writers posited between microcosm and macrocosm, ranging from discourses on the ecology of passions to striking examples of distributed cognition.

This book looks at the life of Keynes leading up to the writing of his seminal General Theory , examines the General Theory in detail, and explores how it differs from classical theory. The impact of Keynes's work on the economy postwar and up to the present day is also assessed.

European Foreign Policy in an Evolving International System provides the reader with an updated assessment of European Foreign Policy fifteen years after Maastricht. The contributions analyze the level of policy convergence achieved by EU member states in crucial areas and regions of the world.

Drawing on interviews conducted by the author with politicians, bureaucrats and citizens, alongside content analysis of government documents, the book explains how New Labour has consumerized public services and contributed to the anti-politics that it previously decried.

Using nine recent theatrical and cinematic productions as case studies, it considers the productive contradictions and tensions that occur when contemporary actors perform the gender norms of previous cultures. It will be of interest to theatre practitioners as well as to students of early modern drama, of performance, and of gender studies.

This collection offers practical suggestions for the integration of non-Shakespearean drama into the teaching of Shakespeare. It shows both the ways in which Shakespearean drama is typical of its period and of the ways in which it is distinctive, by looking at Shakespeare and other writers who influenced and developed the genres in which he worked.

A comprehensive source of official statistics at a regional level for all the countries of the United Kingdom, Regional Trends is the ideal tool for researching on and comparing between locations in the UK. The 40th edition includes a wide range of demographic, social, industrial and economic statistics.

At a time when humanity is challenged by fossil fuel depletion and climate change, this book explains the development of wind power as a major energy growth sector, stressing the interactions between political, economic and social dimensions as the key to understanding public acceptability and uptake.

By looking at a range of different European Public Television (PTV) broadcasters, this book investigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient.

Examining recent policy responses to social exclusion in the US, France, Denmark, the UK, and at the EU level since 1997, Daguerre argues that the development of active labour market policies is not the answer and that the reforms are indicative of a shift towards conditional welfare. The book is based on in-depth interviews with key policy makers.

China in the Global Political Economy considers one of the most pressing issues of the Twenty-First century: the relationship between domestic configurations of power and globalized production processes in shaping the process and implications of China's re-engagement with the global economy.

Despite the inroads made by women in the professions, the glass ceiling remains a persistent barrier to their career progression. Using a range of interactional sociolinguistic data this publication investigates the crucial role that gendered discourses play in perpetuating workplace gender inequalities.

This interrogates the racist construction of Aria and Aryanism in an Iranian context, arguing that these concepts gave the Indo-European speaking Persian ethnic group an advantage over Iran's non-Persian nationalities and communities.

This volume traces the developments in Cuba following the fall of the Berlin Wall and the subsequent definitive demise of state socialism. Topics covered include: the reasons for the persistence of 'the Cuban model,' and an examination of the interaction between elite and non-elite actors, as well as between domestic and international forces.

A new and original analysis of the mission undertaken by FDR's Secretary of State during the Phoney War, Rofe's work explains the motivations and goals of Roosevelt through an analysis of the president's foreign policy and of the nature of the Anglo-American relationship of the time.

In his exploration of the use of intelligence in Ireland by the British government from the onset of the Ulster Crisis in 1912 to the end of the Irish War of Independence in 1921, Grob-Fitzgibbon analyzes the role that intelligence played during those critical nine years.

Stemming from an interdisciplinary convention in 2005 at the Institute for the Studies of the Americas in London, this collection has a strong thematic integrity, but also illustrates the dramatic variety of approaches to the question of modernity. This volume fills the gaps in prior literature on Latin America's experience of modernity.

Bringing together scholars from around the world, this first book in the Palgrave Macmillan Transnational History Series raises the question of how we can get away from the contemporary language of globalization, so as to identify meaningful, global ways of defining historical events and processes in the late Nineteenth and Twentieth centuries.

This book examines general Nongovernmental organizations (NGOs) roles and comparative advantages in the broad fight to end global poverty, as well as roles and opportunities specific to particular Millennium Development Goals sectors.

This book offers a history of honor in foreign policy, working from both a theoretical and historical perspective. Topics covered include the ideologies of Darwinists, nationalists, and fascists, as well as an account of the greed that goes hand-in-hand with advances in government, offering lessons for the implementation of foreign policy today.