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Foundations of Marketing Thought

- The Influence of the German Historical School

av D.G. Brian (Quinnipiac University Jones

del av Routledge Studies in the History of Marketing-serien

Foundations of Marketing Thought av D.G. Brian (Quinnipiac University Jones
Om Foundations of Marketing Thought

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367876272
  • Format:
  • Häftad
  • Sidor:
  • 214
  • Utgiven:
  • 12. december 2019
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. december 2024

Om D.G. Brian (Quinnipiac University Jones

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Beskrivning av Foundations of Marketing Thought

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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