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Bok, Häftad
2-4 veckor
577

Om Global Sport Sponsorship

Provides a comprehensive analysis of global sport sponsorship industry. This book covers topics including: the strategic nature of global sport sponsorship; the role of celebrities in global advertising; controversies surrounding conventional norms of what constitutes 'acceptable' sponsorship; and, using sponsorship to negotiate local markets.

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Språk:
Engelska

ISBN:
9781845200817

Förlag:
Bloomsbury Publishing PLC

Format:
Häftad

Sidor:
336

Utgiven:
1. juli 2005

Mått:
162x237x19 mm.

Vikt:
494 g.

577
~~576~~

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Leveranstid: 2-4 veckor

Förväntad leverans: 4. april 2025

Beskrivning av Global Sport Sponsorship

Provides a comprehensive analysis of global sport sponsorship industry. This book covers topics including: the strategic nature of global sport sponsorship; the role of celebrities in global advertising; controversies surrounding conventional norms of what constitutes 'acceptable' sponsorship; and, using sponsorship to negotiate local markets.

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Hobby & fritid > Sport

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