GWG

Remember these slogans? "Anything Goes." "They wear longer because they're made stronger." Remember pearl-snap Western shirts? Scrubbies? George W. Groovey? Cowboy Kings? Red Straps? If you do, chances are you've owned a few pairs of GWGs in your time. One of Canada's great cultural icons. GWG was an integral part of growing up in the 20th century. The products of the Great Western Garment Company were as Canadian as hockey, toques, and Tim Hortons, staples for some generations, defining cool for others. When Wayne Gretzky said, "I grew up in GWGs," he was speaking for millions of Canadians from coast to coast. Here, at long last, is the complete, lushly illustrated history of the Great Western Garment Company, including archival photographs, advertisements, product photos, and insights on the long history of this iconic Canadian company. From its humble roots in Edmonton in 1911 to its final factory closing in 2004, GWG remains firmly fixed in the Canadian psyche and still holds a place in Canadian hearts.