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Handbook of Research on the Impact of Fandom in Society and Consumerism

Handbook of Research on the Impact of Fandom in Society and Consumerism
Om Handbook of Research on the Impact of Fandom in Society and Consumerism

Examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens, and shapes an understanding of the impact of fandom on brand building. The book features coverage on a wide range of topics, including religiosity, cosplay, and event marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781799810483
  • Format:
  • Inbunden
  • Sidor:
  • 400
  • Utgiven:
  • 25. oktober 2019
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11. december 2024

Beskrivning av Handbook of Research on the Impact of Fandom in Society and Consumerism

Examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens, and shapes an understanding of the impact of fandom on brand building. The book features coverage on a wide range of topics, including religiosity, cosplay, and event marketing.

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