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Hit Brands

- How Music Builds Value for the World's Smartest Brands

Om Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781349444595
  • Format:
  • Häftad
  • Sidor:
  • 201
  • Utgiven:
  • 1. januari 2013
  • Utgåva:
  • 12013
  • Mått:
  • 127x203x0 mm.
  • Vikt:
  • 235 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 10. december 2024

Beskrivning av Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Användarnas betyg av Hit Brands



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