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Implications and Impacts of eSports on Business and Society

- Emerging Research and Opportunities

av Norm O'Reilly, David Legg, David J. Finch, Gashaw Abeza, Brad Clark
Implications and Impacts of eSports on Business and Society av Norm O'Reilly
Om Implications and Impacts of eSports on Business and Society

Presents research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a range of topics such as social networking and sponsorship branding, this book is aimed at anyone seeking current research on potential business opportunities in the eSports industry.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781799815396
  • Format:
  • Häftad
  • Sidor:
  • 208
  • Utgiven:
  • 14. oktober 2019
  • Mått:
  • 177x255x15 mm.
  • Vikt:
  • 382 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. november 2024

Om Norm O'Reilly

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Beskrivning av Implications and Impacts of eSports on Business and Society

Presents research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a range of topics such as social networking and sponsorship branding, this book is aimed at anyone seeking current research on potential business opportunities in the eSports industry.

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