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Improving Sales and Marketing Collaboration

- A Step-by-Step Guide

Om Improving Sales and Marketing Collaboration

Discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The target audience is primarily sales and marketing managers in corporate settings and graduate business students.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781606498026
  • Format:
  • Häftad
  • Sidor:
  • 120
  • Utgiven:
  • 13 December 2014
  • Mått:
  • 229x152x11 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 28 Oktober 2024

Beskrivning av Improving Sales and Marketing Collaboration

Discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The target audience is primarily sales and marketing managers in corporate settings and graduate business students.

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