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Individual Goal Hierarchies as Antecedents of Market Structures

Om Individual Goal Hierarchies as Antecedents of Market Structures

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

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  • Språk:
  • Tyska
  • ISBN:
  • 9783824472222
  • Format:
  • Häftad
  • Sidor:
  • 266
  • Utgiven:
  • 28. juli 2000
  • Utgåva:
  • 2000
  • Mått:
  • 210x148x15 mm.
  • Vikt:
  • 374 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

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Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

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