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Innovation and Marketing in the Video Game Industry

- Avoiding the Performance Trap

Om Innovation and Marketing in the Video Game Industry

Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780566091674
  • Format:
  • Inbunden
  • Sidor:
  • 280
  • Utgiven:
  • 28. juni 2010
  • Mått:
  • 180x246x23 mm.
  • Vikt:
  • 760 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Innovation and Marketing in the Video Game Industry

Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.

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