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International Advertising Law

- A Practical Global Guide, Second Edition

Om International Advertising Law

The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising, and includes chapters from leading experts in 30 jurisdictions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781787423909
  • Format:
  • Inbunden
  • Sidor:
  • 640
  • Utgiven:
  • 31. mars 2021
  • Utgåva:
  • 2
  • Mått:
  • 160x240x0 mm.
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Leveranstid: Okänt - saknas för närvarande

Beskrivning av International Advertising Law

The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising, and includes chapters from leading experts in 30 jurisdictions.

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