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Journalism and PR

- Unpacking 'Spin', Stereotypes, and Media Myths

Om Journalism and PR

This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781433124273
  • Format:
  • Inbunden
  • Sidor:
  • 284
  • Utgiven:
  • 22. augusti 2014
  • Utgåva:
  • Mått:
  • 230x157x21 mm.
  • Vikt:
  • 538 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Journalism and PR

This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

Användarnas betyg av Journalism and PR



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