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Key Account Management

- Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers

Om Key Account Management

Addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts, while also delivering value to both customer and supplier. Through the introduction of the selling centre concept, the text offers sound, experiential solutions to better managing the buying centre.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781631571749
  • Format:
  • Häftad
  • Sidor:
  • 180
  • Utgiven:
  • 30. maj 2015
  • Mått:
  • 229x152x10 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Key Account Management

Addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts, while also delivering value to both customer and supplier. Through the introduction of the selling centre concept, the text offers sound, experiential solutions to better managing the buying centre.

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