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Kotex, Kleenex, Huggies

- Kimberly-Clark and the Consumer Revolution in American Business

Om Kotex, Kleenex, Huggies

Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780814254189
  • Format:
  • Häftad
  • Sidor:
  • 280
  • Utgiven:
  • 1. januari 2017
  • Mått:
  • 152x229x16 mm.
  • Vikt:
  • 413 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Kotex, Kleenex, Huggies

Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.

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