AUTHOR WITH A BRAND: Pontefract is building his name more and more, has been very active and successful on the speaking circuit and his books sales are building with each title. Open to Think, has previous book, sold better than any of his previous ones, and this new book takes a slightly different look at leadership compared to the others.
AFFORDABLE FORMAT: As a less expensive paperback, this book is intended to be a fairly quick read for busy people.
HUMANISTIC VISION: As in his previous books, Pontefract is a firm believer that treating your colleagues with compassion and love is the way to lead successfully. It is a vision in tune with our times and a welcome antidote to the traditional "great man (or woman)" theory of leadership that is based on ego and authoritarianism.
GREAT WITH MEDIA: He is a very polished and eloquent speaker and quite charming with media.
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