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Low-Cost, Low-Tech Innovation

- New Product Development in the Food Industry

Om Low-Cost, Low-Tech Innovation

This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415818995
  • Format:
  • Inbunden
  • Sidor:
  • 180
  • Utgiven:
  • 24 November 2014
  • Mått:
  • 158x241x16 mm.
  • Vikt:
  • 430 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 28 Oktober 2024

Beskrivning av Low-Cost, Low-Tech Innovation

This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.

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