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Luxury Wine Marketing

av Peter Yeung
Luxury Wine Marketing av Peter Yeung
Om Luxury Wine Marketing

A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781913141578
  • Format:
  • Inbunden
  • Sidor:
  • 288
  • Utgiven:
  • 7. februari 2024
  • Mått:
  • 162x240x29 mm.
  • Vikt:
  • 614 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Om Peter Yeung

Se alla böcker av Peter Yeung

Beskrivning av Luxury Wine Marketing

A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.

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