Marknadens största urval
Snabb leverans

Marketing the Third Reich

- Persuasion, Packaging and Propaganda

Om Marketing the Third Reich

Political systems and ideologies express the society in which they are incubated. This book analyses how, in Nazi Germany, propaganda and political marketing existed not merely as an instrument of government, as with other regimes, but the very medium through which government governed. With obvious parallels drawn between Adolf Hitler¿s use of the living theatre of politics and today's dramaturgy, a frightening question is raised. Was Adolf Hitler ahead of his time?It will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9781138060586
  • Format:
  • Häftad
  • Sidor:
  • 290
  • Utgiven:
  • 21. september 2017
  • Mått:
  • 158x235x17 mm.
  • Vikt:
  • 460 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 22. november 2024

Beskrivning av Marketing the Third Reich

Political systems and ideologies express the society in which they are incubated. This book analyses how, in Nazi Germany, propaganda and political marketing existed not merely as an instrument of government, as with other regimes, but the very medium through which government governed. With obvious parallels drawn between Adolf Hitler¿s use of the living theatre of politics and today's dramaturgy, a frightening question is raised. Was Adolf Hitler ahead of his time?It will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

Användarnas betyg av Marketing the Third Reich



Hitta liknande böcker
Boken Marketing the Third Reich finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.