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Multinationals and Global Consumers

- Tension, Potential and Competition

Om Multinationals and Global Consumers

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781137307286
  • Format:
  • Inbunden
  • Sidor:
  • 263
  • Utgiven:
  • 14. november 2013
  • Mått:
  • 217x143x22 mm.
  • Vikt:
  • 462 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 24. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Multinationals and Global Consumers

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Användarnas betyg av Multinationals and Global Consumers



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